patron

November 2008, Tyrona Heath, Google Grants Tyrona Heath from Google spoke at Patron Technology's 2008 E-marketing E-mersion E-vent back in September, giving an overview of the company's tools and services for non-profits. She spoke in depth about Google Grants — a program that makes the Google AdWords advertisting program free for non-profit organizations. Here's a condensed version of her presentation for anyone who couldn't make it to the E-vent.

October 2008, Cory Goodale, Symphony Space Symphony Space is a thirty-year-old New York institution, offering a variety of arts, literary, and film programming. Cory is the Web Marketing Manager, and he composes the e-mail newsletters and maintains the Web site, working to make sure that all the organization's marketing collateral is telling the same story. In this month's video, Cory gets down to basics, telling all about how he uses the Internet to promote Symphony Space's events.

September 2008, Melanie Smith, San Francisco Girls Chorus The San Francisco Girls Chorus, now in its 29th year, has embraced e-mail as the best way to manage the wide variety of communications it sends: to parents, ticket patrons, donors, media, and alumnae. Executive Director Melanie Smith realizes how important it is to stay on top of the latest technology innovations, and has implemented a plan to collect e-mail addresses as part of every contact the Chorus has with its patrons. In this month's video she discusses the role of e-mail in the SFGC's marketing, as well as the importance of keeping the Web site current and updated every day.

August 2008, Carol Fitzgerald, The Book Report Network Carol Fitzgerald started The Book Report Network back in 1996 when the Web was "just a glimmer in everyone's eye." Her years of experience have made her an expert at e-marketing, and in this month's video, she shares her insights and tips about what she's learned in the industry. Carol says too many brilliant things for us to summarize here -- if you only watch ONE "E-marketer of the Month" video this year, this is the one to see.

July 2008, Shanta Thake, Joe's Pub Shanta Thake is the director of Joe's Pub, one of the hottest music presenting venues in New York City. In the six years that Shanta has held her position, the Joe's Pub e-mail list has grown from 15,000 names to 50,000. In this month's two videos (one on e-mail and the other about their Web site), you'll learn about how Shanta has used e-marketing to successfully sell tickets to Joe's Pub and foster a Web-based community around the venue.

June 2008, Deborah Hersh, Oakland East Bay Symphony

Deborah Hersh is the Director of Marketing for the Oakland East Bay Symphony. In this month's interview, Deborah talks about the Symphony's growing reliance on e-mail as a form of marketing. In the past six years, the Symphony's e-mail list has expanded from 400 to 4,400 subscribers, and Deborah is pushing for even more growth. She also discusses their recent transition from a paper newsletter to an e-newsletter, and the benefits of that switch. Deborah strongly believes that "older people love e-mail," and she has the success of the Symphony's e-marketing to prove it.

May 2008, Kami Terry, Utah Shakespearean Festival

Kami Terry is the Marketing Director of the Utah Shakespearean Festival, a regional theatre that runs June through October every year. In this month's interview, Kami clues us in on the secret to the Festival's high open rates: "We have a list of about 19,000 e-mail addresses... but the best messages I can send are actually to 2,000 people on that list." Segmentation and targeting have been key parts of Kami's marketing strategy -- watch the video for more details.

April 2008, Andrew Morgan, American Bach Soloists Andrew Morgan is the Executive Director of American Bach Soloists, based in California. In this month's interview, Andrew talks about enriching the audience experience by including more audio pieces on the ABS Web site, including introductions from Music Director Jeffrey Thomas. "It's a much better marketing tool than just me writing copy," says Andrew. Watch the video for more of his insights!

March 2008, Lory Bowman, Repertory Theatre of St. Louis Lory Bowman is the Director of Marketing for the Repertory Theatre of St. Louis. In this month's interview, Lory talks about some of the innovative ways the Rep has used e-mail to increase audience involvement with its shows, and how it ended up being "bombarded with shoes" after one e-mail campaign went out.

February 2008, Michelle Winters, Oklahoma City Philharmonic Michelle Winters is the Director of Marketing for the Oklahoma City Philharmonic. In this month's interview, Michelle talks about the importance of building a strong relationship with the Philharmonic's audience, and the ways e-marketing has helped her achieve that goal.

January 2008, Nancy Roberts, Chanticleer Nancy Roberts is a Marketing Consultant for Chanticleer who oversees all of its Web marketing activities. In this interview, she describes how a consumer survey influenced the redesign of their Web site, and how their e-mail marketing program fits in with their overall marketing efforts.