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Michelle Paul is the Business Development Manager at Patron Technology.

Getting Friendly with Your Fans: Your Organization's Presence on Facebook (Part 2)

However, the article you are about to read is not the one I planned to write! Last week, Facebook announced some huge changes to the way the site works. Some of them, you may have noticed, have been implemented already; others are going live tomorrow. The changes will affect the way your organization uses Facebook — there are a lot of great new features, but also a lot of ways to make mistakes.

So I've put that planned article on hold, and instead I will shed some light on these latest changes and what they might mean for arts organizations building a presence on Facebook.

Click here to read the full article.

Last month, we wanted to start getting an idea of your organization's presence on Facebook. Nearly three quarters of you are, and even better is that the overwhelming majority of you either are or are planning on it! Hopefully the information in these two newsletters has helped to give you information on how to most effectively utilize Facebook for your organization.

This month's question:
How active are your Facebook patrons?

Click here to answer and see results.

Philadelphia Fine-Arts Scene Goes Where Youth Are (The Philadelphia Inquirer, 02/24/08)
The arts community of greater Philadelphia has been taking advantage of social networking and sites like Twitter, MySpace, LinkedIn, and Flickr. Most of them are also on Facebook. This is helping them reach a younger audience.

Trips to Library 'Thing of Past' Amid Record Rise in Internet Borrowing (Telegraph, 03/03/09)
While actual library visits in England have decreased significantly, varied Internet services keep libraries popular. People are overwhelmingly using the Web for book renewals, catalogue inquiries and so on. These trends have led to speculation that nationwide Internet borrowing may be a feature of the near future.

YouTube Selects Online Orchestra (BBC Online, 03/03/09)
The YouTube Symphony Orchestra, compiled of performers who auditioned by submitting videos of themselves to YouTube, is preparing for its inaugural performances at Carnegie Hall.

The Newspaper Transition: A Personal View (Gene Carr's Patron Technology Blog, 03/04/09)
Patron Technology President & CEO Gene Carr shares his frustrations with The New York Times' efforts to balance the differences in its paper and online version, and outlines a possible solution on how the two might work together harmoniously.

Patron Technology will be presenting a full day pre-conference session, entitled "E-Marketing 101: A Jam-Packed Day of Essential Tools and Techniques," at the Arts Reach National Arts Marketing Conference on March 14th, 2009, in New York City. Speakers include Eugene Carr, president of Patron Technology, and Jennifer Shaheen, president of Technology Therapy Group. Click here to read more about the pre-conference session.

You must register for the full conference to register for the pre-conference day. The Arts Reach National Arts Marketing 2009 Conference, Cultivating the Next Generation of Audiences & Securing Your Organization's Future: A Technology, Research, and Programming Summit for Our Times, will focus on the most successful, cost-effective ways to cultivate and grow audiences. To register for the conference or to find out more: http://www.artsreach.com/conference.html

On Thursday, March 5th, Patron Technology was proud to present, "Ten Rules for Navigating the Stormy Seas" as part of our "Chatting With the Experts" Webinar series. The webinar was presented by by Berkeley Repertory Theatre's Robert Sweibel and shared his organization's successful practices in growing their audience. We are happy to share the content of this well-received webinar. To view the presentation, click here.

Please note: Due to video incompatibility with Macintosh, the presentation may be viewed by PC users using Windows Media Player only. If you're on a Mac, you can download a PDF copy.