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Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition)
by Eugene Carr E-mail is revolutionizing the way the arts are being marketed today, and here's what you need to know to get started! Fellow arts marketers, there's a new kind of marketing waiting at your fingertips. It's faster, cheaper, and more effective than practically any other kind of marketing, and arts patrons are responding to it in amazing ways. In this era of budget cuts and last-minute ticket buying, find out how e-mail can help you do MORE marketing for LESS money and get BETTER results. You'll learn:
You'll get started the right way with:
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Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List (Second Edition)
by Eugene Carr Today, arts marketers are caught in transition. Arts patrons are living in a digital world, and e-mail communication is ingrained into the fabric of their daily lives. However, arts marketers don’t yet have an e-mail relationship with most of them. Here is what you need to know to build those relationships. You’ll learn:
You'll understand the anti-spam law: The Federal CAN-SPAM law is complicated, and all arts and not-for-profit organizations must comply with it.
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Web Sites for Culture: Essential Principles for Great Arts Web Sites
by Eugene Carr Most arts Web sites are marketing opportunities waiting to happen. The key to unlocking the potential of your site is having a set of basic principles to guide your design efforts. Web Sites for Culture provides a structured way of thinking about how to build and improve your arts Web site. You’ll learn how to think about basic issues of site strategy, conception, design and basic development, all written from a marketer’s perspective. You’ll improve your site when you know:
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